EP 62: Turning a dream into reality with Laurens van den Acker (Senior Vice President of Renault Corporate Design)

Written By Martin Groschwald
 

Martin talks with Laurens van den Acker about the topic of reshaping a brand.

Laurens van den Acker, Senior Vice President of Renault Corporate Design joins Martin in this week's episode to talk about the topic of reshaping a brand, his dream of becoming a car designer and the challenges he faced to make people fall in love with Renault all over again.

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Martin Groschwald https://www.konzepthaus-consulting.com/
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EP 63: Inspiring a brand with Stephane Janin (Director Design Mobilize at Renault New Mobility Brand)

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EP 61: The future role of a designer with Holger Hampf (President at Designworks, A BMW Group Company)